Display your civic pride and commitment by working with schools and other community based organizations to create a child/family safety event.
Generate publicity for your family safety event through these same groups.
Use public relations materials provided to create pre- and post-event awareness (McGruff the Crime Dog is an excellent tool to gain recognition and publicity).
Prepare ads and posters to be distributed in the neighborhoods where the McGruff Safe Kids Event will be held.
Brief for: McGruff Safe Kids Promotion
Community goodwill. Provide a valuable service to your customers, their friends, neighbors and your community.
Project a positive image for you as the sponsor. Get consumers to visit your business or organization.
Parents/Guardians of kids, primarily grade school age, and Seniors.
KEY POINTS TO CONVEY
Kid safety is/should be important to everyone. Why this program is important for parents and their kids.
KEY PRODUCTS TO FEATURE
McGruff Safe Kids Identification Kit
McGruff Internet Safety Kit
McGruff Halloween Safety Kit
McGruff Safer Seniors Kit
McGruff Kids on Wheels Kit