Marketing Tips

Tips on How to Run a Successful McGruff Safe Kids Program

Below is a collection of tips on how to most successfully run a McGruff Safe Kids Program.  If you have any additional marketing-related questions that aren’t answered here, please consider contacting us.

  • Display your civic pride and commitment by working with schools and other community based organizations to create a child/family safety event.
  • Generate publicity for your family safety event through these same groups.
  • Use public relations materials provided to create pre- and post-event awareness (McGruff the Crime Dog is an excellent tool to gain recognition and publicity).
  • Prepare ads and posters to be distributed in the neighborhoods where the McGruff Safe Kids Event will be held.
    1. Announce that you will be distributing the McGruff Safe Kids Identification Kit to your local media outlets (local newspaper, radio, TV, cable, Internet, etc.)
    2. Work with local law enforcement agencies crime prevention units

 

Brief for: McGruff Safe Kids Promotion

1.  OBJECTIVE
Community goodwill.  Provide a valuable service to your customers, their friends, neighbors and your community.

2.  SECONDARY OBJECTIVE
Project a positive image for you as the sponsor.  Get consumers to visit your business or organization.

3.  TARGET AUDIENCE(s)
Parents/Guardians of kids, primarily grade school age, and Seniors.

4.  KEY POINTS TO CONVEY
Kid safety is/should be important to everyone.  Why this program is important for parents and their kids.

5.  KEY PRODUCTS TO FEATURE
  – McGruff Safe Kids Identification Kit
  – McGruff Halloween Safety Kit
  – McGruff Safer Seniors Kit
  – McGruff Kids on Wheels Kit